Why Many Nigerian Artists Go Into Debt – Bella Shmurda
Nigerian Afrobeats singer, Abiola Ahmed Akinbiyi, known professionally as Bella Shmurda, has claimed that many of his colleagues are unable to fund their projects without the backing of major labels due to lavish spending on trivialities.
reports that the ‘Cash App’ crooner, while featuring in a recent episode of the Afrobeats Intelligence podcast, spoke about how frivolous spending is affecting the finances of many Nigerian artists. Shmurda stated that artists do not necessarily need to spend the bulk of their earnings on expensive jewellery and cars to build a brand, stressing that simplicity is also a form of branding.
The singer said he also made a similar mistake at the beginning of his rise to stardom, but later corrected it. June 7, 2025 at 11:54